Picture: Stian Rognlid, Aquaticode CEO



We recently participated in a podcast with ScaleUp Valley.


Part of the conversation is highlighted below:





Having a laser-sharp focus can help companies solidify trajectory, clarify priorities, allocate resources, communicate direction, minimize distractions, and deepen expertise.


But it can also constrain vision – potentially leading to missed opportunities, stagnation, and failure to anticipate changing circumstances.


Innovation thrives when we broaden the horizon; when we are curious and courageous in pushing beyond our current boundaries.


It makes sense to follow multiple paths.


That being said, dividing our attention evenly into five different directions would be counterproductive.


We’ve found that allocating 80% of Aquaticode’s resources to focused execution (e.g. launching the SORTpro), and 20% to aspirational exploration keeps our innovation pipeline healthy.


It also enables us to tap into the full range of capabilities within our team, fostering a culture of experimentation, learning, and acceptance of mistakes. This is key to attracting and retaining diverse talent and perspectives.


Of course, this is not a one-size-fits-all approach. Regularly evaluating and adjusting priorities is essential to ensure they achieve the desired results.





In the linked recording, we also touched on e.g. the benefits of competent owners, fundraising lessons, and our recruitment strategy.